![]() Yet, as MIDiA addressed last year, Frank Ocean’s bait-and-switch manoeuvre with Universal in August 2016 sent shockwaves through an industry still acclimatising to streaming economics. ![]() Already common practice in the film-industry, the strategy was being touted as a way of utilising artist fan engagement to drive registrations (both freemium and paid) to streaming services, thus engendering the payment behaviours that would ultimately grow the industry. This is a guest post from MIDiA’s Media and Music Analyst Zach Fuller.įor a brief moment last year, windowing seemed like the future of music streaming.
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